The best way to effectively communicate your needs to your producer is to first and foremost do your homework. Know your show dates, booth size, booth number, booth format (inline, endcap, island, corner, etc.), and any rules and regulations that the show may have in terms of what you can and cannot do. These basic starting points will form the foundation for your exhibit’s design. Next, gather up your brands’ basic identity info. This would be your logo, style guide, marketing material, website address, product info, sales goals, and any other general info about your company that would be helpful for a designer to have as reference and to use in the design they produce. After you have that together, and most importantly, determine what your budget is for your project. This may be difficult without assistance from your producer, as budgets can wildly swing from producer to producer, show to show, year to year, and state to state. Determining your budget and communicating it effectively to your producer will save everyone involved critical time and cost as you proceed. Lastly, organize all of this info and any other thoughts you may have into an RFP (Request For Proposal) and send it to your producer to review prior to diving into your design discovery meeting. With all of this done, you’ll be getting your new exhibit design off to an excellent start!