Our track record speaks for itself. We are proud to have earned the trust of the world’s most discerning companies, including industry giants like Google and Sony. When you choose RGo Productions, you choose a partner that delivers excellence and understands the needs of top-tier organizations.
Contact us today to discuss how we can elevate your events and tradeshows with exceptional graphic production. Together, let’s create memorable experiences that leave a lasting impact on your audience.
I’m ready to start a new exhibit design - How do I properly convey my exhibit needs to our producer?
The best way to effectively communicate your needs to your producer is to first and foremost do your homework. Know your show dates, booth size, booth number, booth format (inline, endcap, island, corner, etc.), and any rules and regulations that the show may have in terms of what you can and cannot do. These basic starting points will form the foundation for your exhibit’s design. Next, gather up your brands’ basic identity info. This would be your logo, style guide, marketing material, website address, product info, sales goals, and any other general info about your company that would be helpful for a designer to have as reference and to use in the design they produce. After you have that together, and most importantly, determine what your budget is for your project. This may be difficult without assistance from your producer, as budgets can wildly swing from producer to producer, show to show, year to year, and state to state. Determining your budget and communicating it effectively to your producer will save everyone involved critical time and cost as you proceed. Lastly, organize all of this info and any other thoughts you may have into an RFP (Request For Proposal) and send it to your producer to review prior to diving into your design discovery meeting. With all of this done, you’ll be getting your new exhibit design off to an excellent start!
Where can I find inspiration for our new booth design?
There are lots of places to go for inspiration when it comes to booth design. One of the best places is of course the trade show you’ll be attending. When you’re at your trade show, whether or not a new booth is in your future, always be sure to walk around as much as you can to see what your competition is up to. Snap some pictures with your cell phone and keep a folder together with booths you’ve seen that you love. These photos will be invaluable to your team when coming up with design inspiration. Another area we love to look at for inspiration is hotels and hotel lobbies. We find that all over the world, some of the most inspirational architectural designs are found in hotels. Not only that, but they’re also easy to find online in simple Google searches. The next time you’re traveling, if you’re fond of the design style of a hotel you happen to be in, snap some photos and put them in your inspiration folder. These are just two suggestions, but design inspiration can come from anywhere. The main takeaway is to remember to take pictures of or save images of anything in the world of design that inspires you. Eventually, the folder you keep of these collected images will begin to paint a picture of your taste level, which will greatly help the design process.
How can I keep our trade show exhibit light weight?
With the costs of drayage (a.k.a. “Material handling”) shooting through the roof all over the place, lightweight exhibit design isn’t just a feature you need to consider – It needs to be the foundation of any successful trade show exhibit. There are many great ways these days to achieve a big, bold look without adding tremendous amounts of weight to your booth. First and foremost – FABRIC. Modern fabric printers are fast, cost-effective, and can seamlessly print fabric at large sizes, some upwards of 16’ wide. This allows customers to cover huge areas with high-resolution printing, which would have taken lots of heavy wall structure to achieve in years past. The next best way to reduce your exhibit’s weight is to combine the low weight of fabric with a lightweight aluminum system framing by using SEG (Silicon Edge Gasket) fabric production. This relatively new fabric production method has become one of the most popular ways to offset high drayage costs when it comes to your exhibit, as it can be quickly and easily mounted to lightweight aluminum framing systems to create walls, meeting spaces, and more. Lastly, always be sure that the producer you are working with understands how important it is to keep your booth weight low. There’s no getting away completely from plywood and metal when it comes to building larger booths, but a skilled producer can ensure they’re not causing your exhibit to weigh more than it has to by using more of these materials than is needed to achieve your desired goals.
How much money should I budget for my exhibit?
This is definitely one of the toughest questions to answer when it comes to building a trade show exhibit – And it’s also probably the most common! The challenge is that costs can vary incredibly based on your specific needs. There used to be a “rule of thumb” based on the square footage of your space (Not including event service costs), which went something like this: $50-$100 was a low budget, $100-$200 was a mid-sized budget, $200-$250 was a great budget, and anything over $250 would have been considered a large budget. Although these figures can be a decent starting point, again, your specific needs may make this vary greatly. We’ve seen small booths that pack a ton – Like jewelry show exhibits, which require a tremendous amount of expensive custom work and can easily come in over $300 a square foot. Then there are large exhibits that mostly contain empty space and lounge areas which can easily be executed closer to $100 a square foot and still look amazing. At the end of the day, it’s probably not the best practice to think of a budget in these terms. Instead, the first thing to remember is that just like in many walks in life, you get what you pay for. Certainly, some companies produce smarter and are more efficient, and the same exhibit from one company may easily be 10-25% less at another company and could very well even be of the same quality. But is the same booth coming in 50% less? Well then one of the two companies has a problem! With that in mind, we believe the best way to determine your budget is by determining your desired ROI (Return On Ivestment). This is a complicated process and depends greatly on the intricacies and long-term goals of your company, but in general (and in a very simplified manner), it can be outlined as follows:
What are some ways to increase interactivity on our next custom retail display?
Interactivity is one of the most important things to consider when producing a custom retail display! After all, if your product doesn’t need to be seen or held, what’s the point in spending the money to build a display when a monitor can simply do the trick? For businesses that rely on customers to interact with their products, there’s a number of interesting ways to ensure you engage with your customer and make a long-lasting impression on them. Here are some options we’re fans of:
What are some important logistics to keep in mind when it comes time to deliver and install our custom retail display?
Plenty of companies can design and build a custom retail display, but the logistics of getting it to its final location and installing it successfully can turn a great project into a nightmare. As usual, there are tons of things to consider, but here’s a list of some of the most important things to factor in:
These are just some of the critical things to remember when producing your next custom retail display. Be sure to ask these questions before you start to design, as the answers to them will impact your budget, timeline, and of course, the overall design!
What kind of timeline should we prepare for when it comes to producing a custom retail fixture?
Timelines can undoubtedly vary depending on the complexity of any custom retail display project, but below we’ve listed a non-rushed rough timeline for a standard custom display (assuming a size of approx. 4’W x 2’D x 6’H):
*Keep in mind there are a few steps in here that are not specifically factored in, which may add additional time requirements. Here are some of those factors:
Keep these factors in mind when planning your next custom retail fixture. The main takeaway is that the sooner you start, the better off you’ll be!
